communication

Oh, those dreaded questions!

Those dreaded questionsWe all get them, and when it happens, most of us seem to have a real knee-jerk reaction.

What am I talking about? Questions we get asked about our business that pushes us over the edge. Questions like… “do you offer a discount?” or “would you share your secrets with me?” or maybe even “would you send me a list of your contacts?” Of course, the list of questions goes on and on, and they change just a little in context by industry.

When the question happens, how do you respond? A lot of times we don’t give these any thought until the negative thoughts pop into our minds at the time of the asking. And even then, we’re typically at a loss of words for a proper reply. In our minds, we might even be very furious that someone would be so bold to ask such a question and expect a reply.

That’s where the danger lies. You see, if the answers have not been developed and rehearsed beforehand, these little annoyances could eat up all of your energies (and sometimes your whole day).

Instead of spending time letting this upset you, prepare what you’re going to say beforehand. Here are some examples I use (and I typically make it fun and very casual). When someone wants to “pick my brain,” I have several “on the spot” answers ready. Depending on the situation, I will sometimes say, “now, I know that you know I charge extra for that.” Or I might even come back with, “I have no problem answering one question for you, but it has to be a yes or no answer.” And, depending on the person, I normally get a chuckle or two when I use these “canned” answers and the mood then turns light and friendly.

By doing this, I protect my energy and we both go on our merry ways. See how much better things turn out once you practice a more positive way answering those much “dreaded” questions?

Now for a great action step: write down the questions, that when asked, seem to upset you most. Now find a way to answer and react to each one that protects your energies and boundaries. Once you’ve created your list, rehearse saying each one until you answer smoothly. When you’re finished, resume being happy!

Here’s to your amazing success!
Carmen, “The Publicity Diva”

P.S. And if you would like help  building your marketing strategies, just give me a call or send me an email!

The real (surprising) reason why some customers leave!

The real reason customers leaveWhen business is slow, it’s easy to think customers have moved to cheaper products or decided to do without the services you offer altogether.

However, it’s a good idea to survey present and recently departed customers in order to check the pulse of your business, particularly during such times.

You’ll probably discover some customers didn’t like the level of service provided. I know that’s not pleasant to hear, but complaints of any kind are good. They give you a starting point for improvement.

Many former and present customers are nice people who don’t want to complain, and these are the exact people you need to talk to.

Studies have shown that for every person who registers a complaint, there are a couple of dozen others who don’t say anything at all.

So, something as simple as having conversations with your customers will show that you really care about them and they will be more loyal to you in the future.

Oh, so true!

To your success,
Carmen, “The Publicity Diva”

Is it just me or… do certain words really make everything more clear?

Talking and discussing with each otherLately I’ve heard a lot of business people correct the language their prospects use when talking about their products or services. I know in marketing, a clear message is more desirable than trying to change the public’s perception. Truth is, no matter what “store bought” words you use to describe something, if it’s not perceived by the general public the same way, the point will never be taken.

But, that makes me wonder, does it really matter what someone calls an item, as long as the understanding is clear?

Here’s what I mean… for the longest time salespeople have “cringed” when they heard the word “cheap.” They tend to immediately correct the person by saying the item isn’t cheap, it’s just less expensive. Sounds fair, right?

But, if the person with the money in their wallet calls an item cheap, why is the person trying to collect said money providing a language class, instead? Again, does it really matter what words the buyer uses as long as you both agree with the purchase?

To me it would seem much easier to use the words of the person buying (which often takes some time to learn), and that way you would get to the sale much faster, right?

So, the moral of this story is… worry more about learning the language of your audience and less about correcting what they say!

Quick Note: My “Is it just me or what” columns are intended to be fun observations I comment on each week and I would love to read your comments, too! So be sure to leave one below!

In the meantime, keep it real and we’ll see you on the flip side!


Carmen, “The Publicity Diva”
Author, Speaker, Marketing Gal, and Press Agent
Blog: www.ThePublicityDiva.com
Website: www.Penworth.com

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“I had the pleasure of meeting Carmen when I attended my first networking event several years ago. Carmen brings so much energy to every gathering and she is a fantastic speaker sharing her knowledge to help others improve their skills. She has been a great asset for her clients.

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