Marketing Find: Click-to-Call Website Buttons Create More Sales!
One health products company spent millions annually for online marketing. But the results weren’t great. Less than 3 percent of those who clicked on the online ads went on to place an order.
They discovered that the percentage went up considerably if the prospective customer spoke with a person who could explain a product and how it was used. Those calls resulted in 20 percent of clients placing an order.
The company signed up with Marchex, an organization selling mobile advertisements that automatically connects smartphones to a call center.
With this program, and others like it, cellphone customers can instantly go from an online search engine ad to a human being.
With the human connection, browsing customers turn into paying customers who order more in the future.
Google also has an ad program for cellphones. The click-to-call program evolved from a stepchild project into a major initiative. An estimated 500,000 customers now use it, say technology experts at Bloomberg Businessweek.
When a smartphone user visits a website with advertising, or searches Google, the ad or website can include a phone number. When the user clicks the number, their phone dials the seller. Marchex and Google only charge advertisers for calls that are of a certain length, filtering out telemarketers and wrong numbers.
Some companies are increasing their number of such ads, but the plan doesn’t work out for everyone. Other companies didn’t like it and quit using the system.
Both Google and Marchex sell similar ads for desktop PCs, but customers have to pick up the phone and dial instead of clicking. Both companies are now working on a way to route PC-based calls so callers speak directly through their computers.
Could this be something your business finds useful? If so, please be sure you post your findings below in our comment section.
Cheers to all,
Carmen, “The Publicity Diva”
Solidify your business relationships with these great marketing tips!
Whoever said “it’s the little things that mean a lot” really knew the importance of the “little things.” And with customers, that can mean quite a lot. Here are some ways to help solidify your business relationships even more and keep your marketing humming along.
~ Sit down and write five thank-you notes to key customers, business partners or even employees who have done a great job.
Since these people know how valuable your time is, they will appreciate the effort and thought. And a thank-you note to the host or hostess of a meeting you attended is always a welcomed gesture.
~ Guard your original ideas. Smart entrepreneurs never discuss their new ideas with anyone else. Even with a consultant, expert or even family members.
Even though this seems a little extreme, the main reason to do this is you don’t want competitors to get wind of them first. Plus, keep in mind, your original ideas are often still in the developmental stage and you don’t want to be distracted by the opinions of others at this stage.
~ Bloomberg BusinessWeek reports more business people are selling deals over lunch that include wine or cocktails. However, if you do have a drink at lunch, skip the red wine and heavy spirits. Order white wine, or a drink made with clear rum, gin or vodka, instead.
And, if you order food with garlic, after you enjoy your lunch, first chew gum, and then eat mints. Gum tends to be more active than mints. This way your breath won’t be such a giveaway.
~ Next, before going back to the office, go to the rest room to wash your hands, brush your teeth and wash your face.
Restaurateurs say they are seeing more drinks ordered at lunch. But, a person doing the selling should always wait for the customer to order one first. It appears that conversation moves more easily and agreements may be reached.
Ride the wave of success all the way to the top, dah’ling!
Carmen, “The Publicity Diva”
Penworth Marketing
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