4 Ways to Keep Blog Visitors Coming Back!
Blogging is the perfect way for businesses to share their expertise with their readers. When people blog, it means they keep an updated online journal, and typically share information about their industry or interests. Most companies blog as a way to help increase the amount of visitors to their web sites. For many bloggers, however, increasing traffic to their blogs is not their only goal. Most people that blog want to keep their visitors coming back for more, not just to visit once and never come back.
So, today I’m listing four key ways for you to use to keep visitors coming to your blog site (over and over again).
Blogging is rapidly becoming a marketing phenomenon. Blogging is a big business and many companies choose blogging as an inexpensive way to market their products or services. Blogging is often a much better way to maintain a web site and is typically a lot more interesting for readers and clients.
So, let’s take a look at some ways to make your blog a lot more effective and successful…
1. Update your blog:
The easiest way to keep visitors coming back is to update your blog on a regular basis. Readers return to blogs that are updated regularly. Some bloggers even update several times a week. Readers will tend to lose interest in your writing if they have to wait long periods of time for new material. Be loyal to your readers and your readers will be loyal to you. Also, since there are literally thousands of blogs available, if your blog is not updated on a regular basis, you will lose your readers to another blog. Another fun way to update your blog and keep your readers interested in your site is to include something fun for your readers to enjoy. That could be as simple as a joke or maybe a link to a humorous story you have found online. You might also try posting a trivia game, cartoons, videos, contests, or polls for your readers to enjoy on a regular basis.
2. Participate in web communities:
Participating in web communities or discussion forums and mentioning your blog whenever possible will help keep readers coming back to your site. In addition, you can gain new readers when doing this. You might even visit the blogs of other writers and ask them to visit your site in return. Leave nice comments about their site and invite them to your site, too. If you have mutual interests and the same type of readers, you could even write an article for each other’s site. This helps everyone. Your reader will appreciate interesting reading while you benefit from readers from the other site.
3. Understand your readers:
Another great way to keep blog readers coming back for more is to understand who reads your blog and write content that is targeted for them. This doesn’t mean that you have to write on only one particular subject, though. If you are a stay at home mom and write about your life at home with the kids, your loyal readers may not appreciate you writing about cutting edge topics in your writing. Remember, your readers are interested in the topics that attracted them to your site in the first place. You can gain a better understanding of your reader’s interests by including places for comments and encouraging your readers to leave a comment or contact you by email.
4. Include your best keywords:
You will gain readership and help keep your current readers by including certain keywords in your posts. If you have listed your blog on various search engines, these keywords will point to your blog when someone searches using your keywords. This is also a great way to get new readers interested in your blog and a good way for companies to increase traffic to their blog, too.
Blogging has become one of the hottest new ways to market online. In fact, a recent marketing poll revealed that company blogs have been responsible for attracting 46% more leads than any other online marketing technique. So, if you want to make your blog stand out from the thousands of other blogs, keep your readers interested and coming back for more by updating your writing regularly, participating in online communities, understand your readers and their interests, and include your most popular keywords in every post.
To your amazing results,
Carmen, The Publicity Diva
And, if you would like an expert to help you with your blogging tasks, contact me at Carmen@thepublicitydiva.com or give me a call at (281) 404-5019!
Creating drama in your marketing!
Have you noticed lately that in order to get the attention of a really large group of people, usually only requires the ability to create a lot of drama.
Even on TV, it seems like every new show that producers are airing combines a lot of elements that create as much “shock” value as possible.
And, don’t get me started on social media sites! People are posting way too much personal information (sometimes real, sometimes made up) and way too often. In fact, more times than not, the more often a person is posting, the more often they have trained their audience to ignore their messages.
Commercials, of course, have always used these techniques. The screaming, the jumping up and down, and the constant fighting… all trying to get our attention so we will buy, or watch, or become a fan.
The real problem is not all the “tools” we have to get our message to the masses. The real problem is in the message itself. Audiences are not paying attention to the drama anymore and those posting online are not that interesting to read about. Plus the audience that is paying attention is not creating the desired outcome (like purchasing our product or service).
Getting attention in itself is fairly easy utilizing all these tools, but creating the right kind of audience is harder. We all want the audience that will buy from us and have respect for what we do and that’s a whole different story. It seems the easier a customer is to get, the more likely they ‘re not the best ones to have.
Remember, it is possible to create drama and attract your buying audience at the same time. It’s just not always that easy. The key is not in the tools, but in having the right strategy and implementing that strategy effectively. Because the easier it is to get someone’s attention, the less that attention is worth.
Here’s to creating drama the good way,
Carmen, “The Publicity Diva”
Here’s my Weekly Inspiration and Marketing Tip This Week!
Weekly Inspiration…
Just once a day, imagine living the life you’ve always dreamed of. Don’t settle for a compromise, don’t worry, don’t even look for results. This alone will determine what’s “meant to be.”
…you know you’ve always been a doozie, huh? : )
Carmen, “The Publicity Diva”
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Marketing Tip of the Week…
The Answer to: “What Do You Do?”
If you had to describe yourself in 30 seconds, what would you say?
Here’s a great way to start: Write down three things that you do for your clients. Then incorporate those into your answer anytime someone asks, “What do you do?”
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