Lately I’ve heard a lot of business people correct the language their prospects use when talking about their products or services. I know in marketing, a clear message is more desirable than trying to change the public’s perception. Truth is, no matter what “store bought” words you use to describe something, if it’s not perceived by the general public the same way, the point will never be taken.

But, that makes me wonder, does it really matter what someone calls an item, as long as the understanding is clear?

Here’s what I mean… for the longest time salespeople have “cringed” when they heard the word “cheap.” They tend to immediately correct the person by saying the item isn’t cheap, it’s just less expensive. Sounds fair, right?

But, if the person with the money in their wallet calls an item cheap, why is the person trying to collect said money providing a language class, instead? Again, does it really matter what words the buyer uses as long as you both agree with the purchase?

To me it would seem much easier to use the words of the person buying (which often takes some time to learn), and that way you would get to the sale much faster, right?

So, the moral of this story is… worry more about learning the language of your audience and less about correcting what they say!

Quick Note: My “Is it just me or what” columns are intended to be fun observations I comment on each week and I would love to read your comments, too! So be sure to leave one below!

In the meantime, keep it real and we’ll see you on the flip side!

Carmen, “The Publicity Diva”
Author, Speaker, Marketing Gal, and Press Agent
Blog: www.ThePublicityDiva.com
Website: www.Penworth.com