Whoever said “it’s the little things that mean a lot” really knew the importance of the “little things.” And with customers, that can mean quite a lot. Here are some ways to help solidify your business relationships even more and keep your marketing humming along.

~ Sit down and write five thank-you notes to key customers, business partners or even employees who have done a great job.

Since these people know how valuable your time is, they will appreciate the effort and thought. And a thank-you note to the host or hostess of a meeting you attended is always a welcomed gesture.

~ Guard your original ideas. Smart entrepreneurs never discuss their new ideas with anyone else. Even with a consultant, expert or even family members.

Even though this seems a little extreme, the main reason to do this is you don’t want competitors to get wind of them first. Plus, keep in mind, your original ideas are often still in the developmental stage and you don’t want to be distracted by the opinions of others at this stage.

~ Bloomberg BusinessWeek reports more business people are selling deals over lunch that include wine or cocktails. However, if you do have a drink at lunch, skip the red wine and heavy spirits. Order white wine, or a drink made with clear rum, gin or vodka, instead.

And, if you order food with garlic, after you enjoy your lunch, first chew gum, and then eat mints. Gum tends to be more active than mints. This way your breath won’t be such a giveaway.

~ Next, before going back to the office, go to the rest room to wash your hands, brush your teeth and wash your face.

Restaurateurs say they are seeing more drinks ordered at lunch. But, a person doing the selling should always wait for the customer to order one first. It appears that conversation moves more easily and agreements may be reached.

Ride the wave of success all the way to the top, dah’ling!

Carmen, “The Publicity Diva”
Penworth Marketing