When business is slow, it’s easy to think customers have moved to cheaper products or decided to do without the services you offer altogether.

However, it’s a good idea to survey present and recently departed customers in order to check the pulse of your business, particularly during such times.

You’ll probably discover some customers didn’t like the level of service provided. I know that’s not pleasant to hear, but complaints of any kind are good. They give you a starting point for improvement.

Many former and present customers are nice people who don’t want to complain, and these are the exact people you need to talk to.

Studies have shown that for every person who registers a complaint, there are a couple of dozen others who don’t say anything at all.

So, something as simple as having conversations with your customers will show that you really care about them and they will be more loyal to you in the future.

Oh, so true!

To your success,
Carmen, “The Publicity Diva”