Here’s my Weekly Inspiration and Marketing Tip This Week!
Weekly Inspiration…
Just once a day, imagine living the life you’ve always dreamed of. Don’t settle for a compromise, don’t worry, don’t even look for results. This alone will determine what’s “meant to be.”
…you know you’ve always been a doozie, huh? : )
Carmen, “The Publicity Diva”
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Marketing Tip of the Week…
The Answer to: “What Do You Do?”
If you had to describe yourself in 30 seconds, what would you say?
Here’s a great way to start: Write down three things that you do for your clients. Then incorporate those into your answer anytime someone asks, “What do you do?”
Is it just me or… do certain words really make everything more clear?
Lately I’ve heard a lot of business people correct the language their prospects use when talking about their products or services. I know in marketing, a clear message is more desirable than trying to change the public’s perception. Truth is, no matter what “store bought” words you use to describe something, if it’s not perceived by the general public the same way, the point will never be taken.
But, that makes me wonder, does it really matter what someone calls an item, as long as the understanding is clear?
Here’s what I mean… for the longest time salespeople have “cringed” when they heard the word “cheap.” They tend to immediately correct the person by saying the item isn’t cheap, it’s just less expensive. Sounds fair, right?
But, if the person with the money in their wallet calls an item cheap, why is the person trying to collect said money providing a language class, instead? Again, does it really matter what words the buyer uses as long as you both agree with the purchase?
To me it would seem much easier to use the words of the person buying (which often takes some time to learn), and that way you would get to the sale much faster, right?
So, the moral of this story is… worry more about learning the language of your audience and less about correcting what they say!
Quick Note: My “Is it just me or what” columns are intended to be fun observations I comment on each week and I would love to read your comments, too! So be sure to leave one below!
In the meantime, keep it real and we’ll see you on the flip side!
Carmen, “The Publicity Diva”
Author, Speaker, Marketing Gal, and Press Agent
Blog: www.ThePublicityDiva.com
Website: www.Penworth.com
Marketing talk: Dream clients look for global strategies
You and your company probably have a dream client in mind. To land a big account, remember what corporate America is looking for and keep the following in mind:
* Offer them something different. They already have good suppliers. If you are different in some way, you’ve got a much better chance.
* Specificity. Be specific about what you have to offer. Big companies have many product lines, so focus on one area of what you have to offer and what you can do better than their other supplier provides.
* A good reputation. Corporations want to buy from companies that have a good reputation. Tell them about your company history and present capabilities. They are not only buying in on your product but your company as well.
* Preparation. Know about the corporation, how it operates and how you can help. And, be realistic.
* Global strategy. Changing vendors can be very expensive. Global companies, say experts quoted in INC., want a long-term relationship with a supplier that has thought about working within the company’s strategies.
And one last tip: if traveling has become too prohibited, take fewer trips and use Skype, when a face-to-face call would achieve the same results. May sound like a lot of effort, but just think of the rewards!
Now, go forth and prosper!
Carmen, “The Publicity Diva”
www.ThePublicityDiva.com
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Decorating Den Interiors
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